Archive

Archive

As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
Editorial
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers...
Read → August 14, 2026
A “Top 10” — What racing is and what it isn’t.
History
A “Top 10” — What racing is and what it isn’t.
Motorsports.  From a marketing perspective: What it is: Racing is a marketing platform, a means to communicate a commercial message...
Read → August 14, 2026
Racing Ahead.
MMG
Racing Ahead.
Mackey Marketing Group has long developed a reputation as an advocate for leading edge marketing ideas within the arena of...
Read → August 14, 2026
Who we are. What we do.
Legacy
Who we are. What we do.
Mackey Marketing Group is a full service marketing agency.  By full service we mean marketing.  It’s our middle name.  It’s...
Read → August 14, 2026
My trip to Barber Motorsports Park
Legacy
My trip to Barber Motorsports Park
This article was first published in Autoracing1.com on April 22, 2010.  Now, it’s nearly four years later, but I believe...
Read → August 14, 2026
Expansion plans underway with with long time MMG client Phil Wicks Driving Academy.
Legacy
Expansion plans underway with with long time MMG client Phil Wicks Driving Academy.
Exciting things are in store for the Phil Wicks Driving Academy.  For those of you who don’t know, Phil Wicks...
Read → August 14, 2026
Champion the Cause
MMG
Champion the Cause
Champion the Cause By Brian Mackey Motor racing has always been the leader in event marketing. In fact, we, as...
Read → August 14, 2026
Getting the Promotion right.
Legacy
Getting the Promotion right.
You’ve heard the expression the customer is number one?  Many in motor racing might think that a similar variation might...
Read → August 14, 2026
Viewpoint: “Blaming an engine for running out of gas”
Editorial
Viewpoint: “Blaming an engine for running out of gas”
Blaming Indy Car’s television package for lackluster ratings is like blaming an engine for running out of gas. Indy Car’s...
Read → August 14, 2026
Change.
Editorial
Change.
Mackey Marketing Group is taking a vastly different approach to motorsport marketing.  The firm located in suburban Atlanta, Georgia has...
Read → August 14, 2026
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